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The horror isn’t over for Netflix shareholders. Folks are bolting in drovers over the recent price hikes. The company has lost around 800,000 subscribers since June, leaving it with 23.8 million, when it had predicted that numbers would swell to 25 million. The company’s stock, which was at nearly $300 a share in July, plunged 27% to $87 after telling wall-street about the numbers.

Netflix warned that it will probably make a loss in 2012 because of the costs of expansion into UK and Ireland. CEO Reed Hastings says the company is guilty of “moving too quickly,” but he has no plans to resign, the New York Times reports. Hastings says he blames the hostile reaction to Netflix’s price hikes on the angry mood sweeping the US, citing the Tea Party and Occupy Wall Street movements.

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