Listen Live
St Jude banner
CLOSE

It had to happen. After four weeks of dominance, The Hunger Games finally didn’t finish first at the box office.

Instead, the relationship comedy Think Like a Man took the crown as it debuted to an impressive $33 million this weekend. Based on comedian Steve Harvey’s bestselling advice book Act Like a Lady, Think Like a Man, the PG-13 film performed much better than expected. (Although I predicted the movie would win the weekend, I thought it would do so with a moderate $19 million.)

Think Like a Man was produced for just $13 million by Sony-owned Screen Gems, which was also behind two other pictures that premiered at No. 1 this year: The Vow and Underworld Awakening. The studio’s marketing campaign targeted African American audiences via appearances on Harvey’s morning show, screenings at historically black universities, and special promotions on networks like BET.

The effort clearly paid off. For instance, Think Like a Man, which was directed by Tim Story (Fantastic Four), opened stronger than all of Tyler Perry’s movies except Madea Goes to Jail. And like Perry’s films, the movie skewed toward adult women, with 63 percent of the audience being female and 62 percent at least 30 years old. It received an excellent “A” rating from CinemaScore audiences.

Source

Taraji P. Henson Talks Michael Ealy: ‘He Licked The Chocolate Off. I Was Like ‘I Need Another Take.’

. @RoDigga Sits w/ The Sexy Cast Of ‘Think Like A Man” [VIDEO]