The news keeps getting worse for CNN, with April ratings that sunk to their worst levels in more than 10 years.
The ill tidings for the No. 3 cable news network were led by the 10 p.m. airing of “Anderson Cooper 360,” which slid 26% compared with the same period a year ago, to 522,000 total viewers, according to Nielsen.
But that wasn’t all. CNN’s total-day viewership averaged 357,000 viewers — a decline of 21% compared with April 2011 and the network’s worst performance in the category since August 2001. By comparison, Fox News stood at 1.1 million (up 2%), while MSNBC was a distant second with 425,000 (flat).
Asked for comment, a CNN spokeswoman emailed: “News ratings are cyclical.”
Other CNN shows with big dips included “Starting Point” (down 26%), “Erin Burnett Outfront” (down 22%) and “John King USA” (down 24%).
via BlackMediaScoop
