*For the fourth consecutive year, Hyundai Motor America is serving as a Premiere Sponsor of the NAACP Image Awards, an extension of the company’s commitment to the organization that advances the cause of social justice and equality for all people.
A highlight of Hyundai’s sponsorship will be the premiere presentation of the official NAACP Image Awards Post-Show Gala Celebration. Nearly 2,000 leaders, luminaries and influencers are expected to attend the red carpet event that has become one of the most highly anticipated events on the social and cultural calendar.
Following the live broadcast of the NAACP Image Awards Show taking place in Los Angeles’ historic Shrine Auditorium, Hyundai will present an evening filled with dynamism and excitement in a special Hyundai Lounge at a landmark downtown LA location. Guests will be treated to a live set with acclaimed recording artist, Kem, whose story of triumph and perseverance through music have earned him Grammy Awards and several NAACP Image Award nominations. Hyundai will also present legendary vocalist Eloise Laws, whose new album, Favorites, has just been released.
Heralding Black History Month, a time when the nation reflects on the contributions of African Americans through the years, Hyundai has adapted the poignant theme of We Are One. A special microsite,www.HyundaiWeAreOne.com, has launched to underscore and highlight Hyundai’s commitment to diversity, while celebrating African American achievement with exclusive coverage of the NAACP Image Awards Post-Show Gala.