You hear the commercials for the latest, greatest mobile devices all the time: Tablets, smart phones, little tiny super-spy Inspector Gadget style wrist watch. Here’s the thing: the people who are buying these devices, are very, very connected; and you need your business to be connected to them. Mobile marketing is a must. Sometimes the abundance […]
Twitter is looking for ways to make a big buck off of its racially-diverse user base. According to reports, the social network recently hired a marketing guru to study its demographics, including the online cultural and entertainment force we know as Black Twitter. Marketing veteran Nuria Santamaria, who joined the Twitter family as a multicultural […]
Phil Mushnick, who has been writing sports media columns forever at the New York Post, went overboard while going after Jay-Z and the Brooklyn Nets. Mushnick takes offense at the rapper and minority-share owner of the Nets plotting the team’s marketing strategy — specifically the black-and-white logos that were unveiled on Monday. As long as […]
Where did Steve Stoute get the inspiration to write “The Tanning of America?” Right here in Cleveland! One of the most influential voices in pop culture examines how hip-hop transformed a new generation, conquered the global marketplace, and rewrote the rules of the new economy. “Tanning is the catalytic force majeure that went beyond musical […]