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Even record companies are feeling the pinch. Gone are the days when labels fully invest in an artist to develop both their sound and look. Today’s economic environment and the downturn in the giant profits the labels once enjoyed calls for a new business model -one that requires an artist to come with a complete package that’s ready to be marketed from day one of their signed contract.

Let’s imagine for a moment that Nicki Minaj’s persona was self-invented and self-financed. If this were true, then she’d have to find cost-cutting ways to bring her vision to life without sacrificing the end result. Her costume choices and the makeup she wears to bring it all together keeps the viewing public like us entranced. And I’m sure given the size of her fan base (over 1.5 million twitter followers alone), there are more than a few hyper-fans who try to emulate her various stage and red carpet looks.

With the help of $8 electric blue, silver-flecked Mattese Elite Eyelashes (rickysnyc.com), Nicki transformed herself into the sexiest Super Woman we’ve seen to date. Linda Carter eat your heart out!

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