Source From http://www.bvblackspin.com
Oprah Winfrey‘s new OWN channel averaged 1 million viewers with its first night of prime-time programming Saturday, according to preliminary Nielsen figures released Monday.
That’s up a whopping 389% from what Discovery Health, the network OWN replaced, averaged a year ago.
As part of the initial outing, the premiere of “Season 25: Oprah Behind The Scenes,” which follows Winfrey as she records the final season of her daytime talk show, averaged 1.160 million viewers Saturday night.
The second episode of “Behind The Scenes” averaged 1.196 million, according to Nielsen.
OWN launched Jan. 1 and replaced Discovery Health on cable systems around the country.
The network is available in roughly 67% of the nation’s more than 114 million TV homes.
The network is a partnership between Winfrey and the Discovery Channel.
