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Michelle Obama put another label name on the map this week, when she was spotted carrying a bold new handbag to her daughter’s parent-teacher conference.

The teal blue leather tote by U.S. designer Reed Krakoff has already sold out around the world – despite the fact that it costs nearly $1,000.

The First Lady, who last month finally admitted that she had a stylist, used the statement bag to brighten an uncharacteristically monochrome outfit.

Mr Krakoff, 46, is the latest designer to benefit from Mrs Obama’s endorsement, which is said to be worth $2.7billion to the fashion industry.

The vice-president of the Council of Fashion Designers of America, Mr Krakoff is feted for his handbags and has twice been named accessories designer of the year.

She co-ordinated with bright turquoise flats which also helped lift the look.

He spent over 20 years honing his skills at Ralph Lauren, Tommy Hilfiger and Coach where he continues to be head of design, and set up his own label in 2010.

Mrs Obama’s support of the designer is likely to set him on a path for commercial, as well as critical success.

It should also silence critics that slammed the Alexander McQueen gown she wore to a State dinner in January.

Industry figures including Joan Rivers and Oscar de la Renta said that the President’s wife should have worn a dress by a U.S. designer for such a public occasion.

Mrs Obama hit back at her critics on Good Morning America, insisting that she will continue to dress in the clothes that make her comfortable – regardless of the label.

She said: ‘Look, women, wear what you love.

‘That’s all I can say. That’s my motto. I wear what I like because…I gotta be in the dress, so…’

Last month Mrs Obama’s office finally confirmed that White House aide Meredith Koop is the expert help behind her style choices.

A spokesman told the Washington Post: ‘Ms Koop’s responsibilities include advising the First Lady on her wardrobe and acting on her behalf in arranging for purchases, including considering the best offered price and buying on discount if discounts are available.’

Ms Koop has dressed Mrs Obama in a unique and wide-ranging array of labels, from H&M and J Crew to Moschino and Prabal Gurung.

It is said to be thanks to her influence that the First Lady has been hailed as a fashion icon.

Source: Daily Mail

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