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Antonio “L.A.” Reid, once best known as the other half of L.A. and Babyface’s hitmaking production team and the former chairman at Island Def Jam, will soon be choosing the next superstars by way of TV. He joins acerbic former “American Idol” creator and judge Simon Cowell on the U.S. version of “The X Factor,” debuting on Fox this fall.

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“The X Factor,” much like “American Idol,” is a singing competition show that has discovered major stars from the U.K., including Leona Lewis and Alexandra Burke, and, like “Idol,” judges choose their favorites in the early rounds but the eventual winner is chosen by the public. Winners of the American version, which includes contestants in both group and solo categories, will win a $5 million dollar recording contract from Syco/Sony Music.

Reid certainly knows talent. He ran LaFace Records with partner Babyface, signing Toni Braxton, Outkast, TLC, Usher and more. As chairman of Island Def Jam, he oversaw the careers of superstars Rihanna, Mariah Carey, Janet Jackson and Jay-Z, among others. He’s a three-time Grammy winner who’s responsible for 33 number-one hits.

“I am proud to stand next to my dear friend Simon Cowell, one of the world’s most gifted and charismatic talent magnets,” said Reid. “The X Factor provides an extraordinary opportunity for aspiring artists of every age and genre to showcase their unique talents. I truly look forward to discovering our next generation of superstars.”

Cowell, well-known for his lack of diplomacy, should provide a marked contrast to the more accommodating Reid. He says he’s looking forward to Reid joining the judge’s panel.

“L.A. was my number-one choice to sit alongside me on the show,” said Cowell. “In my opinion, he is one of the greatest ever music executives and, of course, a fantastic writer and producer. I am thrilled he has agreed to join the show, and for any artist auditioning, they know they have the chance to meet a true star-maker.”

Auditions for the show are still being held. For audition info, please click here or call (855) 345-5678. The next round of live auditions will be held in Dallas, Texas on May 28 but there are six cities around the country where you can audition via special audition studios until April 30th.

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