Dove is all the buzz today with the release of its poignant new “Real Beauty Sketches” ad campaign, which points out how women view their physical attributes compared to how others see them.
Dove recruited seven women of different ages and backgrounds and had FBI-trained forensic artist Gil Zamora create composite sketches of them based on descriptions of their own facial features.
Earlier in the day, the women had been asked to spend time with strangers, though neither party was told why. These strangers were later brought one by one into a room with Zamora and asked to describe the women who had been sketched earlier.
The two resulting drawings of each woman were then hung side-by-side — and the contrast is pretty stark. The tagline of the campaign is: “You are more beautiful than you think.”