We have edible underwear. We have glow-in-the-dark underwear. Now, thanks to a campaign on My Major Company, France’s answer to Kickstarter, we may soon have scented men’s underwear. Why? To once and for all squash the long-held stereotype that the French are…a bit casual about personal hygiene. (You know, Pepé Le Pew and all that.)
French underwear company, Le Slip Français, is raising funds for a line of men’s briefs that will smell of “musk and pears.” How they landed on that particular fragrance profile is anyone’s guess. (Well, if you speak French, maybe there’s an explanation in their promotional video. Mon français is pretty rusty.) The fabric will be embedded with teeny scent capsules that release the scent as the wearer moves around, and will last through 30 washes.
All they need to do is raise $25,000, and voila! Musky-pear scented man-deroos for all. And as of this writing, it looks like they’re well on their way. If you want a piece of the action, you have 13 days to contribute. Allons-y!