The signing of New York Yankees second baseman Robinson Cano came with the announcement of his new sports agency and immediately made him a player in the world of baseball representation. Then came word that he was assisting New York Giants wide receiver Victor Cruz with his marketing efforts. New York Jets quarterback Geno Smith also switched over to his agency. Somewhere in between, Roc Nation Sports signed WNBA rookie Skylar Diggins. And now the sports agent industry is abuzz after it was reported that NBA superstar Kevin Durant wants to be represented by this man. His name is Jay-Z, and he is blazing a trail rather quickly after deciding that he wanted to venture into the world of athlete representation. It is a trail that others may seek to travel, but will likely fail in attempting to match or best Jay-Z’s imprint.
“We are honored and blessed to have worked on behalf of Kevin [Durant], for a brief period of time,” said Rob Pelinka, who is now known as Kevin Durant’s former agent. It is a respectful and honorable statement, but one that masks a general fear that many agents loathe to admit. Some agents have taken the alternate route and have decided to publicly question the decision making process of Roc Nation Sports clients.