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When all the data and results were in, the study concluded:

Consistent with our main hypothesis, we found that participants focused on women’s chests and waists more and faces less when they were appearance-focused (vs. personality-focused). Moreover, we found that this effect was particularly pronounced for women with high (vs. average and low) ideal body shapes in line with hypotheses.

The results of the study are not that surprising to me, personally. Especially in our current society where we seem to all be overly-focused on body shapes with skewed ideals of what’s healthy and ideal, the results of this study seem to fit right there. I wonder if this means we, as women, don’t need to worry about any small face blemishes because apparently no one – man or woman – ever really looks up long enough to see that small pimple.

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