Riccardo Tisci, the man behind Givenchy, known for dressing everybody who is anybody these days picked Badu to front his new collection in ads, including this stunning one shot by photography team Mert & Marcus. He spoke to Style.com about why he wanted the neo-soul queen to be the face of his new campaign.
“Erykah, she’s an icon—come on!” Tisci said by phone from Paris. “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”
Tisci had known Badu slightly but had never worked with her. Still, he said, he’d had her image in the back of his mind when he was designing the Spring 2014 collection, a mash-up of African and Japanese influences. “She’s one of the most stylish women I’ve met in my life,” he said. “She’s got such a good sense of proportion, of colors.”