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An ad released by leading beauty brand Cover Girl geared towards drawing women to watch the NFL is under fire in the aftermath of the Ray Rice scandal.

A protester added twisted to the Cover Girl ad by giving the model a black eye to bring awareness to domestic violence.

View the altered photo here.

CoverGirl hasn’t made any changes to the ad and released the statements below.

“As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”



CoverGirl Releases Statement After Altered Domestic Violence ‘Game Face’ ads  was originally published on