He’s so dedicated to the brand that this summer Smith got the logo tattooed down the back of his right calf.
However, a league spokesman told NBC Sports: “NBA rules prohibit players from displaying any commercial logos or corporate insignia on their body or in their hair.”
The tattoo violates that policy.
Smith said the league has reached out to him and told him to cover it up risk being fined every game.
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LOCAL NEWS: J.R. SMITH TO BE FINED BY NBA IF HE DOESN’T COVER ‘SUPREME’ TATTOO was originally published on praisecleveland.com