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The music industry has taken over social media with the #BlackOutTuesday and #theshowmustbepaused initiative.

#BlackOutTuesday steemed from the idea started by two black music executives Jamila Thomas and Brianna Agyemang with #theshowmustbepaused.  The purpose is that music industry would pause normal business hours on June 2 “in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.”

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“We will not continue to conduct business as usual without regard for Black lives,” Thomas and Agyemang wrote in a statement. “Tuesday, June 2 is meant to intentionally disrupt the workweek.”

Record labels like Sony Music, Def Jam Records, and Colombia Records have all posted in support of this effort by turning the music off and standing with the black community.

Apple Music also joined the initiative by canceling their regularly scheduled Beats 1 radio by only streaming a “For Us, By Us” playlist to celebrate Black artists.

Throughout the broadcast, a voice announces “this moment calls upon us all to speak and act against racism … we stand in solidarity with black communities everywhere.”

Although the industry is joining in, social media may have gotten the message confused with posting all-black photos on their timelines, changing their profile photos, and using the #BlackLivesMatter hashtag. @Pausetheshow wants the message to be known that this is not meant to be silent.

Some users are using the #BlackLivesMatter hashtag when posting their blackout photos which are drowning out the place to find useful videos, helpful information, resources, documentation of the injustice currently going on, which was not the original intent.


TheShowMustBePaused website says “it is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the black community.”  So if you’re supporting by pausing the selfies and posting black photos to the TL, here are some ways to help today’s initiative provided by the website.

What can you do on Tuesday, June 2, 2020?

  • If you have been impacted by the recent events, take a break – there is a lot going on and sometimes we all just need a minute. Take that minute.
  • Help the family of George Floyd HERE.
  • Fight for Breonna Taylor HERE.
  • Help the family of Ahmaud Arbery HERE.
  • Want to help protesters? Donate to one or more community bail funds HERE.
  • Visit Movement For Black Lives for additional ways you can help the cause.
  • Want to connect with leaders building grassroots campaigns? Click HERE.
  • Are you an ally and want to learn more? Here are some anti-racism resources.


Are We Even Doing It Right?: What Is Blackout Tuesday?  was originally published on