Kim Kardashian West is pushing back against criticism over her new line of maternity shapewear and she’s got a vocal ally. The reality star received support from family friend and expectant mother, Chrissy Teigen.
While Kardashian’s new SKIMS maternity collection hasn’t actually come out yet, the Keeping Up With the Kardashians star took to social media to tease some of the collection, and met some vocal feedback, with some accusing her of trying to pressure women to hide the nature shapes of their bodies while pregnant.
On Saturday, the reality star announced upcoming the launch of the range of shapewear she created specifically for pregnant women on social media, writing: “What you’ve been waiting for: @SKIMS Maternity is coming soon! Introducing Maternity Solutionwear that offers the best in comfort and support for your changing body during and after pregnancy.”
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What you’ve been waiting for: @SKIMS Maternity is coming soon! Introducing Maternity Solutionwear that offers the best in comfort and support for your changing body during and after pregnancy. Launching on Wednesday, September 16 at 9AM PT / 12PM ET in 9 colors and in sizes XXS – 5X exclusively at SKIMS.COM. Join the waitlist now to receive early access to shop.
Shortly after the announcement, the new collection was met with criticism. Many people accused Kim of sending the wrong message to pregnant women about their changing bodies, pressuring them to stay thin.
Kardashian went on to explain that she chose to create the maternity wear for numerous reasons, including the fact that she needed that sort of support during her pregnancies, and in response to the number of women who sent messages asking for it.
“Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most,” Kardashian wrote. “During pregnancy, and after.”
As many noted online, amid the criticism and debate over the new line, shapewear and supportwear for pregnant women has existed for years and has been available across the globe.
Chrissy Teigen, who is currently pregnant with her third child with husband John Legend, shared her support for Kardashian by slipping into her maternity shapewear and taking to her Instagram story.
“Hi guys, actual pregnant person here!” Teigen said in a video she posted, explaining the use of shapewear while expecting. “Just wanting to show you and maybe talk a little bit about what pregnancy shapewear is…. When you’re pregnant and you’re sitting down a lot, or on bed rest like me, you tend to just sit there, and if you’re wearing regular, basic-ass underwear, all it does is roll inside of folds I didn’t even know I had!”
“‘Most importantly this is not about creating a body we don’t know we have,” she added. “Like, we’re not trying to do anything to trick you, we’re pregnant.”
Chrissy went on to say that it’s not about trying to conceal your pregnancy or make yourself look smaller, but rather about comfort, support and feeling good about yourself. She also noted that the decision to wear it is up to the consumer, so, “‘If you don’t like it, don’t wear it.”
Kim’s new SKIMS maternity line is set to come out Sept. 16.
Kim Kardashian Responds to Backlash Over New Maternity Collection was originally published on radionowindy.com