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has teamed up with First Lady Michelle Obama’s “Let’s Move!” campaign to encourage young people across the country to get active, try tennis and lead healthy lifestyles. Part of the collaboration includes a new public service announcement featuring the first lady promoting the 10 and Under Tennis initiative. Click here to view the PSA.

“It’s important for kids to get the hour of active play they need every day, and there are so many fun things that each of us can do to be healthier,” said Michelle Obama. “Thanks to programs like the USTA’s 10 and Under Tennis initiative, it’s easier than ever for kids to get active and have fun. And that’s a big part of what we’re doing with Let’s Move!, America’s campaign to raise a healthier generation of kids.”

The public service announcement debuted on Feb. 28, during ESPN’s telecast of the BNP Paribas Showdown from Madison Square Garden, featuring Pete Sampras, Andre Agassi, John McEnroe and Ivan Lendl. Feb. 28 also was Tennis Night in America and Youth Registration.

“Our new collaboration with the First Lady and ‘Let’s Move!’ will help us reach more families to teach them that tennis is easier to learn and access than ever before,” said Jon Vegosen, USTA Chairman of the Board and President.

The PSA with the first lady also features Andre Agassi and Stefanie, all of whom play the role of ballpersons for youngsters playing on smaller courts with smaller racquets and modified balls. The USTA plans to create 60-second and 30-second versions of the PSA.

Another component of the collaboration with Let’s Move! is the construction and renovation of 3,000 tennis courts across the country in 2011, ensuring that all will be lined for the QuickStart Tennis play format. Also, the USTA will use its resources and programs to encourage 200,000 kids to take the Presidential Active Lifestyle Award (PALA), which encourages young Americans to be active 60 minutes a day, five days a week for six weeks in an eight-week period.

Source:youtube.com