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Kim Kardashian looked like an Armenian princess this past weekend as she was escorted down the aisle of ‘her wedding by step-dad Bruce Jenner. The special occasion, which is being pegged as ‘Hollywood’s Royal Wedding’ by news outlets, was held at a private estate in Montecito, with Kim’s sisters, Lamar Odom and Rob Kardashian rounding out the wedding party.

Years ago, when it was announced that sponsors would be footing the bill for Star Jones extravagant wedding to Al Reynolds, news outlets wrote it off as ‘tacky’, however, Kim’s wedding was the epitome of big business. Not only did they sell the photos for $1.5 million, but everything from the $10,000 invitations, the $2 million dollar ring, the $15,000 10 tier wedding cake, $400,000 worth of Champagne and the $25,000 Vera Wang gown that Kim wore, where donated by sponsors in exchange for publicity and Kim will reportedly make $17.9 million dollars off of the wedding when all is said and done.  Honestly, $17.9 million seems highly exaggerated but considering the ad spots for the two hour special are running $100,000 a pop, anything’s possible.

Check out a behind-the-scenes look into Kim’s multi-million dollar wedding below:

See more wedding photos here:

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