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Armani Jeans taps pop star Rihanna for its fall 2011 ad campaign. Photographed by Steven Klein in New York City, sexy and stylish Rihanna spices up film noir-inspired Armani Jeans Fall 2011 Campaign.

“The concept was based on a classic film noir, giving it a contemporary twist – sexy, yet sophisticated,” the Italian fashion brand explained.

With this, Barbadian singer Rihanna, who’s also the face of Emporio Armani Underwear, is making her debut as new face of the label.

Revealed on Armani’s Facebook page, Rihanna is sporting a new blonde pixie, black cropped sweater, motorcycle boots and of course Armani jeans in glam black and white ads, while posing in front of a classic car.

So, are you impressed with Rihanna’s Armani Jeans Campaign? Let us know in comments box below.