CLEVELAND, OH (WOIO) –
Charter One branches in Ohio will be rebranded as Citizens Bank next year as part of a broader strategy to unify all of its brands.
This change, also scheduled for Citizens’ Charter One branches in Michigan, will result in a uniform Citizens Bank presence across the company’s 11-state retail footprint by mid-2015.
Citizens already uses the Citizens Bank brand in the other nine states where it has branches.
“The name Citizens has been a part of our heritage and culture as a company since 1871. We want to leverage this strong brand to provide a consistent, high-quality banking experience to all of our customers, wherever we do business,” said Bruce Van Saun, Citizens Financial Group Chairman and CEO. “We aspire for Citizens to become a top-performing regional bank, and this rebranding effort is part of our strategy to grow our business in the Midwest and beyond.”
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Article Courtesy of WOIO 19 Action News
Picture Courtesy of Charter One Bank and WOIO 19 Action News