VH1’s newest reality series, Sorority Sisters is only one episode in and is already making waves… but not in the way the network wants it to. The tragically misguided show follows the lives of nine women who are part of four different black Greek sororities in Atlanta.
Monday night’s preview episode was met with viewer outrage. Many (including us) thought the portrayals of the women were stereotypical and a huge disrespect to the historical black Greek sororities. Black Twitter demanded for companies to pull their ads from the series and thus far Carmex, Hallmark, JBL, Crayola and State Farm have agreed to pull their ads from the time slot.
However, despite the protests, VH1 is not about to throw in the towel. The network released a statement claiming the premiere of the show netted 1.3 million viewers and was the number one non-sports cable program in its time slot in the coveted 18-49 demo. VH1 stated:
There are currently no plans to change the series and it seems to be connecting with its audience. Due to the confidential nature of our agreements with our advertising partners, we never speak to specifics about clients and their media plans. But we do enjoy successful, long-term partnerships with our advertisers and are happy to honor any requests to move spots to other parts of our schedule.
We have a feeling it won’t be long before this train wreck gets pulled for good. Hopefully by next Monday so we can be spared from the second episode.
Sorority Sisters Twitter Backlash Prompts Advertisers To Bow Out was originally published on hellobeautiful.com