Fashion’s man of the moment, Olivier Rousteing, dropped a major bombshell last night when he revealed that his famously high-end brand Balmain will be collaborating with H&M this fall.
Balmain is a favorite of celebs like the Kardashians, Justin Beiber, Rihanna, Taylor Swift and, of course, the fashion elite. And it comes at a mighty-hefty price tag. But with the H&M collabo, you can expect signature prints and styles but at a much more reasonable price tag that you and I can afford.
The collection will drop on November 5 and, true to form, Rousteing gave a preview of the collection last night with two of his muses, models Joan Smalls and Kendall Jenner, on his arm, both wearing pieces from the collection.
The pieces will include menswear, womenswear and accessories.
H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect.
This collection will no doubt fly off the shelves. Will you be waiting in line for it?