(RNN) – Budweiser, which has been a Belgian-owned company since 2008, will temporarily rename its beer to “America” for its summer-long campaign “America is in Your Hands.”
America will replace Budweiser on bottles and cans, will also print phrases from the Pledge of Allegiance and lyrics from The Star-Spangled Banner and America the Beautiful on other cans. The beer embraces patriotism, with its bottles and cans already in red, white and blue.
The “America is in Your Hands” campaign is attempting to celebrate cultural events this summer where Budweiser hopes people will be drinking their beer. These events include Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service, and events to celebrate the brand’s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic and Paralympic Games.
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