Drake is trying to take over Instagram––at least for a little while––with his new hilarious ads for Virginia Black whiskey, which he invested in last year.
The More Life rapper pokes fun at Dos Equis beer’s “Most Interesting Man In the World” marketing campaigns, with the help of his father Dennis Graham, in his new commercials, People reports. His 15-second ads have racked up millions of views on Instagram.
In the two clips, Drizzy rocks a gold chain and black turtleneck while standing in front of a fire. His dad, wearing a tan suit and brown hat, holds a glass of Virginia Black whiskey.
“Would you like to know who’s not worried about the Most Interesting Man in the World? The Realest Dude Ever,” says Drake in the videos. The young hip hop mogul then ends the clips with the Realest Dude, played by his dad, dropping the trademark line: “Virginia Black: One sip, and woo!”
Sean “Diddy” Combs gave props to Drizzy for joining the game on his Instagram, regramming Drake’s video with the caption: “Congrats to @champagnepapi on the supreme tasting VIRGINIA BLACK!!!! We’re not just buying out the bar no more!!!!! We’re gonna own our own product that represents us and our culture!!!! Another man of color owning their own is big for all of us!!!”