CLEVELAND, OH (WOIO) –
2 Chainz posted an Instagram video of Cleveland 19’s report on the pink house in Tremont.
Jarrah Lewis said she painted the abandoned house with the homeowner’s blessing. It’s a marketing strategy to promote her lifestyle and beauty brand Pretty Nemesis.
Lewis says the idea came from the rapper, who painted a house pink in Atlanta to promote his new album. It made national headlines and was credited for “genius marketing.”
READ MORE: Cleveland19.com
Article Courtesy of WOIO Cleveland 19 News
Picture Courtesy of Thaddeaus McAdams and Getty Images
Video Courtesy of Instagram and WOIO Cleveland 19 News