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The dramedy that was based on Star Jones’ 2011 book “Satan’s Sisters” had the ingredients of a successful TV show. Juicy source material, big names with Vanessa Williams and Tichina Arnold attached, and a spot on a network that includes other hit shows like the popular unscripted franchises “Basketball Wives,” “Black Ink Crew,” and “Love and Hip-Hop” among others.
In the end, “Daytime Divas” could not survive a lack of promotion and low ratings as VH1 cancelled the show after only one season.
From TV Series Finale:
“The cancellation doesn’t come as a huge surprise. Ratings for Daytime Divas were never promising. The VH1 series’ first season earned an average rating of .43 in the 18-49 demo and only 1.001 million viewers.”
News of “Divas'” demise comes as VH1 is now shifting its programming strategy to exclusively nonscripted, and months going by without news of the show (up until now) since its July 31st finale.
From Deadline:
“With the cancellation of Daytime Divas, and The Breaks and Hit the Floor moving to BET, VH1 is becoming an unscripted-only network.
The series wrapped with a two-hour finale on July 31, during which Maxine (Vanessa Williams) was arrested for her husband’s murder. But she actually was covering for the real culprit, her son Shawn (McKinley Freeman).”
This has not been a good month for both Williams and Arnold in terms of television projects. Arnold’s other program, “Survivor’s Remorse,” was cancelled by Starz after four seasons, while “Me, Myself, and I,” in which Williams had just joined the rookie CBS single-camera comedy in a recurring role, was pulled after only six episodes due to low ratings.
Did you watch “Daytime Divas” and will you miss it?
Article Courtesy of TV Series Finale, Deadline, EURweb, the Atlanta-Journal Constitution, and 93.1 WZAK-FM Cleveland
Picture Courtesy of Getty Images
Video Courtesy of YouTube and VH1
