Dame Dash was known for his extravagant spending, business acumen and being a ‘cake-aholic’ during his fabled run with Roc-A-Fella records, but it’s being…

Rocawear may be dying. The clothing company founded by rapper Shawn “Jay-Z” Carter and Damon Dash in 1999 — and sold to Iconix for a whopping $200-plus million in 2007, has just laid off 28 of its 56 staffers.

Trey Songz wasn’t only the face of Rocawear’s Spring/Summer 2011 line, but he’s also been handpicked to pose for the brand’s Evolution fragrance for men. And in a teaser for the scent, Trey does what he does best. After watching a woman undress for him, the two tumble and tussle around in bed. See it […]

Trey Songz is no stranger to taking it to the sheets for some on camera love-making in his music videos. Earlier today, Rocawear released a hot, sultry and too hot for TV teaser video for their new Evolution fragrance starring Trey Songz. Check out the short clip below: Earlier this year, Trey spoke with Uptown […]

A decade in, Rocawear has become an American fashion icon much like its founder, Jay-Z. Now moving forward the brand is determined to keep its place throughout the next 10 years.