Don’t Sign With Diddy: A History of Bad Boy Fails
by Andreas Hale Posted Nov 17th 2010 4:30PM
When Jay Electronica signed to Jay-Z’s Roc Nation instead of Sean “Diddy” Combs’ Bad Boy records, the “Shiny Suit Man” expressed his disappointment on Twitter, while Electronica’s fans breathed a collective sigh of relief. Why, you ask? Well, because Diddy doesn’t have the best track record when it comes to being the custodian of artists’ careers. Need proof? We have 20 examples for you.
Years Signed: 1994-1995, 2005
Fail Rating: 4 out of 5 Diddys
Why: Before Craig Mack was completely obscure, he had been reduced to a punchline. After the release of his gold debut album, ‘Project: Funk Da World,’ the only time you’d hear his name was when rappers were comparing something’s ugliness to his face. Harsh. The beginning of the end of Mack’s rap career came with the ‘Flava in Ya Ear’ remix, on which Mack was outshined by every one featured on the song (except for Rampage Da Last Boyscout).
Prior to the remix’s release, Mack had a hit single with the original and was destined for stardom. But after the remix dropped, everyone forgot about Mack, thanks to a fellow named Biggie Smalls and a dancing Puff Daddy Diddy. Where’s Craig Mack these days? We don’t know, and sadly we doubt you care.
Years Signed: 1995–2000
Fail Rating: 4 out of 5 Diddys
Why: People often question the singing ability of artists like Rihanna and Cassie, but there’s been a long history of R&B divas with suspect talent. Back in ’95, Sean Combs introduced the trio Total and the next phase of the hip-hop/R&B movement he helped usher in with Mary J. Blige. There was Kima, the skinny, screechy one; Keisha, the sexy one with the short cut who could kinda sing; and then Pam, the tall one everyone thought was a lesbian.
Their debut single, ‘Can’t You See,’ featuring Notorious B.I.G. was a huge urban radio hit, and the Jersey girls released a platinum self-titled debut album and were subsequently christened “The Bad Girls of R&B.” Their follow-up album ‘Kima, Keisha and Pam,’ went gold, but then they dropped an underwhelming single, ‘Sittin’ Home.’ And, in true Bad Boy fashion, Diddy dropped them and forgot about any of their previous successes.
Years Signed: 1996-1999, 2004
4. 112
Years Signed: 1995-2002
Fail Rating: 3 out of 5 Diddys
5. The Lox
Fail Rating: 5 out of 5 Diddys
Why: Who remembers the gritty and grimy Lox rocking shiny suits and sampling Rod Stewart’s ‘If You Really Want Me?’ It was like painting a pitbull pink and putting him in a tutu. Diddy signed Jadakiss, Styles P and Sheik Louch to the label in 1996 and turned the hard-nosed Yonkers crew into a bunch of jiggy rappers. The Lox didn’t like that — as well as seeing no money from their platinum album ‘Money, Power & Respect’ — and threatened to throw a refrigerator on Diddy if they didn’t get off of the label. A “Let the Lox Go” campaign began, and finally Diddy let the vise grips go, and the trio returned to their street roots and joined Ruff Ryders. It was damn near the ugliest label split ever gone public.
Years Signed: 2000-2010
Fail Rating: 4 out of 5 Diddys
Why: Remember ‘Whoa?’ It was a big street single and massive big club record. But Black Rob’s 2000 album, ‘Life Story,’ got relatively no push, which sucks because the album was really, really good. No follow-up single, no nothing. Apparently, Diddy was more focused on his own personal ventures and left Rob broke. Which probably led to his sentencing on a grand larceny charge in 2006. If he was getting paid, he wouldn’t have to steal jewelry from a hotel room, now would he?
7. G Dep
Years Signed: 1999–2005
Fail Rating: 3 out of 5 Diddys
Why: Call it the “Black Rob Curse.” After being recommended by Rob, G-Dep signed to the label in 1999 and spawned two hit singles: ‘Let’s Get It’ and ‘Special Delivery,’ which were partially responsible for popularizing the “Harlem Shake” dance craze. The ‘Special Delivery’ remix was looked at as a tool to usher in Bad Boy’s new era of hip-hop. But then, Diddy lost interest and the album bricked. Unsurprisingly, Diddy left G Dep broke and — just like Black Rob — G Dep was arrested in 2007 for breaking a T-Mobile display case (why?). Word is that he stayed on Rikers Island for a month because he couldn’t come up with the $750 bail. He’s also had to deal with a drug addiction. That’s just sad, Diddy.
8. Fuzz Bubble
Years Signed: 1997-1999
Fail Rating: 5 out of 5 Diddys
Why: Remember when Diddy said he signed a rock band? We don’t either.
9. Shyne
Years Signed: 1998-2001
Fail Rating: 4 out of 5 Diddys
Why: C’mon, son! Diddy signed Shyne because he sounded like Biggie. You know it’s true. He rolled with Diddy everywhere. Then he took an L for his so-called friend after busting a gun in a New York City club in 1999 while defending the honor of Diddy and his ex-girl Jennifer Lopez. Shyne dropped his self-titled album in 2000 to moderate success and hit the courtroom in 2001. While Diddy had Johnny Cochran defending him, Shyne had…uhm.we don’t remember. Diddy did no time and made boatloads of money. Jennifer Lopez moved on with her life and had twins, and Shyne lost nearly nine years of his life. There are truly no benefits to signing with Bad Boy.
Years Signed: 1997-2005
Fail Rating: 4 out of 5 Diddys
Why: Remember Mark Curry? We didn’t until he released a book to remind us he was signed to Bad Boy, claiming, of course, that Diddy was “the devil.” Oh yeah, he was on that ‘Bad Boy 4 Life‘ song wasn’t he? We ain’t goin’ nowhere sure doesn’t mean what it used to.
Years Signed: 2001-2004
Fail Rating: 5 out of 5 Diddys
Why: Diddy’s answer to Eminem failed miserably. Apparently, everyone wanted a white rapper to compete with Em. Diddy got bored of his novelty item and got a scathing diss record in return.
Years Signed: 2003-2004
Fail Rating: 5 out 5 Diddys
Why: Exploitation. Diddy used Sara Stokes, Freddy P, Babs, Ness, Chopper and Mr. “I Spit Hot Fire” Dylan for our entertainment on the second season of ‘Making the Band.’ The music? Nobody cares or remembers. What we do remember is Diddy shutting down the studio, long walks for cheesecakes and numerous fights. And that ‘Chappelle’s Show’ skit was classic. Unfortunately, Da Band reaped no benefits. Shout out to the lone band member who was able to parlay that reality TV embarrassment into a real career. Oh, wait…
13. Cassie
Years Signed: 2005-Present
Fail Rating: 1 out of 5 Diddys
Years Signed: 2005-2009
Fail Rating: 3 out of 5 Diddys
15. Faith Evans
Years Signed: 1995-2004
Fail Rating: 4 out of 5 Diddys
16. Aasim
Years Signed: 2004-Present
Fail Rating: 3 out of 5 Diddys
17. Mario Winans
Years Signed: 2003-Present
Fail Rating: 1 out of 5 Diddys
18. Carl Thomas
Years Signed: 1997
Fail Rating: 5 out 5 Diddys
Why: Carl Thomas’ debut album, ‘Emotional.’ was received with open arms after ‘I Wish’ had everyone singing “I wish I never met her at all.” We bet that he probably wishes he never met Diddy, because the two began bumping heads creatively, and Thomas was stuck forever living in Diddy’s massive shadow. It sucks, because Carl Thomas can actually sing. Now we have to hear Diddy try to sing on ‘Last Train Wreck to Paris.’
19. Loon
Fail Rating: 2 out of 5 Diddys
20. Cheri Dennis
Years Signed: 2001 – 2010
Fail Rating: 5 out of 5 Diddys
Why: Cheri Dennis waited and waited and waited for her chance to release a solo album. She had advertisements and numerous release dates. And when it finally came out in 2007, nobody cared. We’re not sure Cheri even cared. Honestly, we’re not sure Diddy even noticed when she left.