This is why companies need to have a DIVERSE staff so ish like this doesn’t happen. Twitter went crazy Wednesday after an ad from Swiss company NIVEA showed an African-American holding a mask of an “uncivilized” man with an Afro haircut.
Nivea, part of the Beiersdorf AG, apologized for its controversial ad in the magazine Esquire. The ad’s
title “Look Like You Give a Damn. Re-civilize Yourself.”
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