DreamWorks and Participant Media’s The Help continued to over-perform in its second weekend, beating a new round of competitors in grossing $20.5 million and coming in No. 1 at the domestic box office.
Distributed by Disney, The Help has racked up $71.3 million in its first 10 days of release. The pic fell less than 22% from its opening weekend, when it came in No. 2. To rise to No. 1 is an unusual feat, and reflects the film’s great buzz.