In 2005, Stoute became the Managing Director and CEO of Carol’s Daughter, a complete line of hair and body care products made with love and natural ingredients. He formed a powerful board of investors including Will and Jada Pinkett Smith, Jay-Z, Jimmy Iovine and Mary J. Blige.[4] His leadership has enabled the company to grow immensely and has brought successful partnerships such as Disney’s “The Princess & The Frog” via a collection of hair and body products for children and HSN via a exclusive fragrance launch with Mary J. Blige.[5][6]
Stoute’s inspiring personal success story has been recognized and celebrated on TV and in print. He has appeared in the critically acclaimed HBO series and book “The Black List Project,” featuring interviews and portraits with leading African American figures on being black in America.[7] He was also chosen as one of four extraordinary Americans featured in Target’s dare.dream.do national multi-cultural campaign in honor of Black History Month
Steve Stoute will be releasing his first book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy on September 8, 2011 (Gotham Books).[8] In the book, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking which catapulted him to the forefront of pop culture – where he remains today.
