Doritos creator to be buried with snack

http://s2smagazine.com/stories/2011/09/doritos-creator-be-buried-snack

Arch Clark, the mind behind Doritos chips, is getting a fitting send off.

As it turns out you can take it with you. Who knew?

AdWeek.com reports that Arch, a former marketing executive at Frito Co., passed away last week at the age of 97. Now his family is sending him to the great beyond with his signature snack.

Arch’s daughter told the “Dallas Morning News,” “We are tossing Doritos chips in before they put the dirt over the urn,” she said. “He’ll love it.”

The funeral is planned for this Saturday, but the tasty tribute is eerily similar to a Doritos Super Bowl ad from 2010.