http://www.blackamericaweb.com/?q=articles/entertainment/gossip/35583
This is Blair Underwood’s season to sell, however, the reason for the season is more than skin deep, as is everything with the conscientious actor, director, author and consummate business man. As a celebrity who has been reluctant to endorse products or co-brand his image, The BU Collection, exclusively at K&G, is a multi-tiered business model that is designed to promote haberdashery that is classy, confident and cool, at a price you can afford.
Blair Underwood suits first appeared in K&G stores and on line in mid-summer 2011, and sales have soared, even prior to a full-scale promotional campaign. This is due in part to the robust nature of Underwood as a brand name and due to his community service to civic and fraternal organizations. The community that he serves is now aware of his brand, and they have supported in kind. Despite his fame, Underwood has always been a man within reach.
Earlier this year, young winners of the Thurgood Marshall Scholarship Award were gifted suits from The BU Collection. Suits have also been donated to young men in foster care. For these recipients, wearing a suit and knowing the name bearer warrants a double reward.
Underwood is also very excited over the newly released BU Executive Suit Line, which is designated by suits with chic purple lining, a regal family crest and fine purple stitching around the button holes. These design features are more than an eclectic
The BU Collection also stands for self empowerment and a clarion call for being the best and the ultimate you. Underwood recalls the message in his film “Kings of the Evening,” which echoes these sentiments.
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