Maybe it sounds disgusting, but the CEO of Levi’s suggests you should not wash your blue jeans.
Wearing a pair of jeans that he said were never washed, CEO Chip Bergh talked about fashion and sustainability at Fortune’s Brainstorm Green conference Tuesday.
“These jeans are maybe a year old and these have yet to see a washing machine,” he said.
He continued, “You can spot clean it, you can air dry it, it’s fine. I’ve yet to get a skin disease or anything else.”
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Article Courtesy of KMGH-TV Denver and WEWS NewsChannel 5
Picture and Video Courtesy of YouTube, Fortune Magazine, KMGH-TV Denver and WEWS NewsChannel 5