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Taco Bell Opens New Tokyo Store

Source: Chris McGrath / Getty

Prepare for a culture shock. The ultrasleek, ultramodern restaurant you’re looking at is actually a design for Taco Bell.

The fast food chain wants to swap out all things neon, fluorescent and cartoonish for LED lighting, energy-efficient heating and cooling, and reclaimed wood.

Four new designs will take over existing restaurants in Orange County, California, this summer, with a broader revamp planned this year.

Taco Bell’s vice president of development and design told USA Today the changes were made with dinner in mind.

Most of its customers reportedly opt for the drive-thru, and the company hopes to compete with more modern fast-casual restaurants like Chipotle for sit-down sales.

Taco Bell hasn’t been afraid to take on competitors over a meal, but the results have been mixed.



Article Courtesy of WEWS NewsChannel 5 Cleveland

Picture Courtesy of Getty Images

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