Cleveland Cavaliers Victory Parade And Rally

Source: Mike Lawrie / Getty

CLEVELAND – Pass the tissues.

As the Cleveland Cavaliers get ready to open the team’s regular season against the New York Knicks tonight, Nike released a new promotional video featuring LeBron James.

It’s part of the shoe and clothing giant’s new ‘Come out of Nowhere’ campaign.

Here’s the video’s YouTube description:

“Your circumstances don’t determine your outcome. Come out of Nowhere like LeBron James. For those who are strong enough to believe, strong enough to pick themselves up off the ground, strong enough to do what the doubters say can’t be done…Whether you are supposed to be here or not… Here you are.”

The team’s ring ceremony begins at 7:30 p.m.



Article Courtesy of WKYC Channel 3 News Cleveland

Picture Courtesy of Mike Lawrie and Getty Images

Video Courtesy of Nike, YouTube, and WKYC Channel 3 News Cleveland

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