'Deals in Heels,' from 3 Ball Entertainment, will focus on female entrepreneurs.

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Venus Williams is dipping her toe into TV. The celebrated tennis star has inked a deal with 3 Ball Entertainment to develop an unscripted series.

Williams is tapping into her business career, however, and not her sporting one for the series. Deals in Heels, which would also be a vehicle for her to appear in, focuses on female entrepreneurs.

“As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations,” Williams said in a statement.

Each episode will follow five entrepreneurs who pitch a panel of women of business, Williams being one of them, in an effort to get guidance and, ultimately, seed money.

Williams will serve as executive producer, alongside 3 Ball’s Todd A. Nelson, Ross Weintraub and DJ Nurre.

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