Celsius Energy Launches New Flavors With Star-Studded Party
Drinks In The Desert: Celsius Energy Celebrates The Launch Of Three New Flavors With Karrueche Tran, Ryan Destiny & Many More At Coachella Festival Weekend One - Page 22
Source: CELSIUS Energy Drink / Getty Images
The past weekend, the 23rd Coachella Valley Music and Arts Festival took place at the Empire Polo Club in Indio, California. The first weekend was filled with amazing performances, large-scale art installations, food from some of the most famed restaurants in the world and a multitude of other things. Check out our favorite moments from Weekend One here.
Parties are always a huge part of Coachella weekends and this year wasn’t any different. To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. Celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The party was the most celebrity-attended event over Weekend One.
The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.
This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake.
Be sure to be on the lookout for CELSIUS Energy’s newest flavors coming soon. Check out some photos from the “Cosmic Desert” party below!
1. Out Of This World
2. Kidada Simone & Bria Fleming
3. Megan Fox
4. Karrueche Tran
5. Nazanin Mandi
6. Harry Jowsey & Carter Gregory
7. Nicole Young
8. T-PAIN
9. You Can Do It All By Yo'self
10. Teddy P Rippin' The Stage
11. Two Friends Rockin' Out
12. DJ Xandra
13. PULLUP
14. "Cosmic Desert"
Photos from Celsius Energy’s “Cosmic Desert” Coachella event. celsius,coachella
15. Keeping Everyone's Energy Up
16. Ryan Destiny
17. Megan With The Cosmic Vibe
18. Dominique Logan & Darious Logan of Blaq Tuxedo
19. Nicole Williams English
20. Nazanin In Her Bag
21. Cara Santana
22. Chantel Jeffries
23. Madison Pettis
24. A Few Moments Later
25. Landon Barker
26. Jermaine Mitchell
27. A WHOLE VIBE
Drinks In The Desert: Celsius Energy Celebrates The Launch Of Three New Flavors With Karrueche Tran, Ryan Destiny & Many More At Coachella Festival Weekend One - Page 22 was originally published on globalgrind.com
