Bob Marley will be the face of the first global brand of marijuana.
The late musician will front Marley Natural, “a premium cannabis brand rooted in the life and legacy” of the singer, the Marley family and a Seattle-based private equity firm announced on “Today” Tuesday morning.
The New York City-based company will offer pot-infused creams, accessories and strains of “heirloom Jamaican cannabis,” all cleanly packaged by Heckler Associates, the agency that branded New Balance and Starbucks Coffee. Executives stated that the cannabis itself will be sold as “loose packed” buds, oils or concentrate.
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