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Busy parents have become master multitaskers. But as making dinner, cleaning the house and doing laundry are all underway, the TV is often on in the background, which could be a disservice to your kids, experts say.

Research from the University of Cincinnati finds that children are watching TV while their parents are trying to complete the many errands on their never ending to-do lists. And while parents may be pros at tuning out, they may not be considering the effects that TV can have on their children.

A study conducted by Indiana University found that TV viewing can alter children’s self esteem. White girls and black boys and girls tend to feel worse about themselves after viewing various forms of electronic media. However, white boys are in luck, TV viewing actually increases their self confidence.

The study surveyed 400 black and white preadolescents in the Midwest over one year. Professors Nicole Martins and Kristen Harrison focused on the correlation between total time spent watching TV and self esteem, rather than the impact of certain types of programming. They found watching more TV negatively affected self esteem for all children, except white males.

“Regardless of what show you’re watching, if you’re a white male, things in life are pretty good for you,” Martins said in a release. “You tend to be in positions of power, you have prestigious occupations, high education, glamorous houses, a beautiful wife, with very little portrayals of how hard you worked to get there.”

But other groups of children were subject to endless stereotypes. According to the study, female children are hard-pressed to find a diversity of roles for women on television. Black boys are no better off. Their TV brothers are often portrayed as criminals or lacking intelligence.

Black children in the study on average watched 10 more hours of TV per week than their white counterparts.

Read more [huffingtonpost.com]

Article Courtesy of The Huffington Post

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