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Forever 21 couldn’t make it to the new year without one more scandal.

The fast-fashion retailer found itself in more hot water this week after unveiling a holiday sweater inspired by Marvel’s game-changing movie Black Panther. The piece in question wasn’t too noteworthy, as it featured a Fair Isle pattern with a Black Panther helmet motif and the phrase “Wakanda Forever” emblazoned on the front. Did the piece adequately reflect the vibrant utopia depicted in the film? Absolutely not; however, the lazy design isn’t what sparked outraged.

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On Tuesday, Forever 21 decided to market the sweater on its official Twitter page. And the brand decided to have the piece modeled by a a blond-haired, blue-eyed white guy. The irony wasn’t lost on Twitter users.

 

READ MORE: Complex.com

Article Courtesy of Complex

First and Second Picture Courtesy of SOPA Images and Getty Images

First through Seventh Tweet and Third through Eighth Picture Courtesy of Twitter and Complex

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