Jay-Z’s New Greatest Hits Site Proves Why He is King of All Media
by Chikodi Chima Posted Nov 12th 2010 11:15AM
In anticipation of the release of his anthology ‘The Hits Collection,’
“Jay-Z is the greatest rapper of all time and people are already sharing his lyrics, said Alex Morrison, vice president of consumer brands at Agency Net, a digital firm with offices in New York, Fort Lauderdale, that built the new page for Jay Z.
“We wanted to give people a canvas to share those lyrics and be recognized at the same time,” Morrison said.
Because Jay Z lyrics are already so ubiquitous on social sites like Twitter, and with Agency Net capitalized on the trend to deliver a product that feels intuitive, but promotes the album at the same time.
“We wanted it to be like a living museum,” said Richie Cruz, an Agency Net digital strategist worked on the project. Cruz also said that the maintaining cultural authenticity was one of his top priorities.
Cruz went to Jay Z’s Manhattan office to shoot one of the scenes and to the Marcy projects to get night shots of the Manhattan skyline. “I put my life on the line shooting in Marcy,” said Cruz, who fretted about traveling with such expensive cameras in the dead of night. But Cruz added that he sees the risk as the kind of dedication you should expect from your creative team in order to get the job done right.
“The ultimate success is how the album does, so we’re keeping an eye on that, said Morrison. “We’re really pleased with how the site has been received so far.”
Don’t sleep on the Agency Net website either. One look at it and you’ll know why they got the gig.