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new study by researchers at the University of Minnesota, who talked to 649 women and found that buying designer duds is a tactic of sorts to tell other women to step away from our boyfriends.

“We found that a woman who is wearing luxury items and designer brands is perceived to have a more devoted partner and as a result other women are less likely to flirt with him,” says Ph.D. student Yajin Wang, one of the authors of the study. “Regardless of who actually purchased the items, other women inferred that the man had something to do with it and is thus more devoted to her.”  Read More