Speaking to Hot 97’s Angie Martinez, Mary J. Blige admitted that working with Burger King on an advertisement for fried chicken was a mistake.
“I wanted to crawl under the bed,” Blige said (via Billboard). “It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way … It hurt my feelings. It crushed me for like two days.”
Blige is fresh off an appearance in “Rock of Ages,” in which she plays the role of a stripclub manager. She was on Martinez’ show to introduce her new artist, “Starshell.”
After the ad debuted on TV, criticism came quickly and harshly. Some called the spot, which features Blige crooning about chicken snack wraps, “buffoonery” and racist.
The fast food giant then pulled the ad but said it was not doing so in response to criticism. Eventually, Burger King publicly apologized to Blige.
“I want to apologize to everyone who was offended who thought I would do something that was so disrespectful to our culture,” Blige said on Hot 97. “I would never do anything like that. I thought I was doing something right.”
Blige’s interview with Angie Martinez is available above. They also discussing being at W.i.P. nightclub when the Chris Brown-Drake brawl broke out.
Article Courtesy of The Huffington Post