Online dating is addictive because there are hundreds or thousands of people who have the potential to love us, each one at our fingertips. They exist on the other side of our computer, so close, yet so far away. Virtually representing a face, but viscerally representing hope.
We find out if “they” want to love us so we browse profiles. “I could be with this person, or that person!”, and then ‘next page’, “Oh look at him!”, or “I must write her” (and “her”, and “her”, and “her” too). What happens is that the dating site becomes a slot machine with human faces. Turn the page, spin the wheel, blink your eyes, a new opportunity arises. You’re addicted.