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R&B is entering a new era with both legacy and emerging artists dominating charts and bringing the genre back into prominence. Spotify is seeing a resurgence firsthand. This year alone, there’s been nearly a 25% increase in R&B streams and currently ranks as one of Spotify’s fastest-growing genres.
In line with that momentum, Spotify has switched things up on platform with a fresh new look for their biggest R&B playlist, now called RNB X. R&B is constantly changing, taking new shapes and reinventing itself through generations. The new and improved global R&B flagship, RNB X will reflect that – showcasing its global reach and representing that fluidity. X can mean a lot of things. X is a variable, the value we solve for most frequently in math. X could literally be anything. X is infinite, just like R&B.
To celebrate the campaign and new look, Spotify sat down with some of the women leading the charge including Keke Palmer, Victoria Monét, and Summer Walker. Directed by Anthony Jamari Thomas, the videos show the leading ladies stepping into their roles as R&B gurus, since there’s a R&B song for every moment. The women were also asked about what R&B means to them and more. Check out some of their answers below.
What excites you about the future of R&B? Who are you currently listening to?
- Victoria Monét: “I think R&B has been at the forefront of what is new and innovative for years. The DNA of R&B is forever evolving and involving! It never dies down, it reinvents, paves new streets and inspires other genres. I’m excited about the artists coming up in this version of R&B that has no limits, aren’t afraid to explore/merge sounds and are assured in their own unique presentation of it.”
- Summer Walker: “The future of R&B is female. I love how many young girls are breaking through on their own terms and making R&B mainstream again.”
How has streaming helped you grow your music?
- Victoria Monét: “Streaming is the meeting place for fans and I! Spotify is a 5 star date night restaurant where fans can consume all the music I have cooked up! It’s where I can get very instant feedback and stats via “Spotify for artists” too. I think because streaming is world wide, had it not existed my music wouldn’t even make it to certain places in the world so I’m super thankful to be living in 2023 where streaming exists and thrives!”
- Summer Walker: “Streaming has made it possible for people all over the world to hear my music. I’m from Atlanta and it wouldn’t have been possible for me to have fans in London, South Africa, Brazil and more without streaming.”
Be sure to check out the RNB X playlist on Spotify for all the biggest and newest R&B music!
They Know Exactly What You Need: Spotify Introduces ‘RNB X’ Playlist With The Help Of Keke Palmer, Victoria Monét & Summer Walker was originally published on globalgrind.com
